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One key figure in this shift is David Schwartz, a famous gaming expert and the previous director of the UNLV Center for Gaming Research. His views into the implementation of AI in casinos can be investigated further on his Twitter profile.

Casinos are now utilizing AI for various applications, including customer assistance chatbots, anticipatory analytics for player behavior, and fraud detection systems. For illustration, in the year 2022, the Bellagio in Las Vegas introduced an AI-driven system to assess player data, facilitating customized marketing strategies that enhanced player loyalty by one-fifth. For more insights on AI in gaming, visit The New York Times.

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